A behind the scenes look at the Elevate Mind, High Performance Mindset C&C, The Freedom Project & becoming a Female Lifestyle Entrepreneur.

Wow, it’s been a crazy ride. Through personal discovery, taking control and all that jazz. Discovering there’s a lot more opportunity out there than we let ourselves believe. To going all in on a traditional corporate career ladder before taking stock of what my dream life really looks like.

While The Freedom Project was dreamt up nearly 8 years ago I had a lot of outer & inner work to do to make the final committed decision.

Now it’s my mission to help all you overwhelmed, stressed, but incredible high achievers to get super focused on the life you want to live. For ALL of it!

So that you can unleash your personal power, potential and reach new heights. Finally have more time, enjoy the entrepreneurial freedom, break the glass ceiling and enjoy the fruits of your labour.

Not to mention achieving self actualisation and aligning your business goals with your life’s purpose.

The Story

Now when I first had a business idea I did what most of us do. I played around in my head for a while. Talked my self out of it a few times. Every time I thought about putting a post out I felt the imposter syndrome come down to hold me back. I did some research, some courses, lots more consuming content, getting conflicting advice. Until one day I told my dad….

Who told me I was crazy…

Sue, you have good money, a nice house, you don’t want to risk losing that.

So I stuck at tech. By this time I had two kids who I barely saw, astronomical childcare bills. A big house, excessive expenses.. you get the drift…

I was trapped by my own doing in an outdated traditional career model that no longer worked.

As my kids went to school I realised even after school club pick ups, sports days and holidays were impossible. And I just stopped and thought, no this is not how it’s going to be.

I wanted so badly to have more freedom & flexibility.

To break that glass ceiling. To earn more, to have passive income and to build financial freedom. To enjoy entrepreneurial freedom.

And most of all I wanted to feel on purpose. That my work mattered, that I had an impact and used all my potential.

Unfortunately though I stayed too long and this happened.

My Burnout Story

Sitting in my office late at night, I noticed it was nearly midnight. I had promised myself an early night because we were leaving for a holiday at 4 AM. But then I noticed an email from an angry client. I started sweating and my stomach was churning with anxiety.

I felt I had to deal with it. I couldn’t leave it to the team. They were good but I felt they still needed my help. I kept telling myself, “I can’t take this holiday, there’s too much to do.”

I reflected how I always thought that I’d reach a level of financial success and finally enjoy life, but I have moon shot goals,  and instead, I felt afraid, scared that if I stepped away even for a minute, it would all fall apart, and afraid that I had plateaued.

So, I decided I’d have to take my laptop with me. But as I got into bed, my mind wouldn’t stop racing. My heart was pounding it felt like it was thumbing hard into my throat. It was like I couldn’t breathe. Instinctively I got up, splashed some ice cold water on my face, and just stared at myself in the mirror. For a moment, it felt like I was watching myself from outside my body.

I realized that I had created this stress. My body was physically telling me to stop. 

I considered drastic measures—quitting, selling everything, starting. But then, a moment of clarity hit me. I was fully awake. Suddenly, I felt in control.

I grabbed my laptop, responded to the client, and assigned my second-in-command to handle the situation. I empowered my manager with a few tips and stepped back. The client never contacted me again, and my team built a strong relationship with them.

Over the next few months, I worked with a mindset coach and paired this with a spiritual yoga practitioner. You know a lot of what we’re taught treats the symptoms of stress and ego, it’s a temporary fix. To truly transform, you must tap into your high-flow performance state embodying your higher self.  

I created practises to access my full potential, developing my core skills, setting & achieving impossible goals, work life balance and optimised my health for sustainable success.  Avoiding burnout. 

As a result, our companies revenue increased, my team doubled, and I became healthier than ever and more connected with my family. The reason I share this is that the problem isn’t that you’re not working hard enough, or that you need to be more present in your business or seek more strategies. The real issue is that you’re simultaneously pressing the gas and brake pedals—creating a cloud of smoke, fear is driving.

It’s time to elevate your mindset, embrace sustainable high-performance strategies, and become a transformational leader. You can achieve entrepreneurial freedom without sacrificing health, personal life, or ambition—using proven strategies few know or teach for your unique world and lifestyle.

Today

I started the podcast as an exploration of all things personal development, health and mindset.

I have some curated resources to help you achieve high performance and work life balance.

We run collaborative exclusive and personalised programs to help you achieve your biggest goals without sacrificing your health, relationships or success.

This blog is a collection of the most transformational teachings we can find and research on how to live a more sustainable successful life.

Future

Fast forward and you’ll see lots of stuff going on behind the scenes to create the exclusive environment and community for sustained success that I never had:

• Building mental resilience to manage stress and avoid burnout
• Setting & achieving extraordinary goals
• Sharing the best tools & strategies for achieving work life balance and productivity
• Sharing the latest research on high performance and optimising health
• Connect CEOs and leaders with coaches and other entrepreneurs to alleviate isolation
• Transformational Leadership techniques

All this through coaching, workshops, masterminding and exclusive hybrid programs flexible to meet your needs. Following a success path.

Now all that’s left is to join me us on this journey and commit to living your best life. If you’d like to learn more please book a call.

Sue Parker

High Performance Mindset Coaching & Consulting