Creating Connection with your audience is your secret weapon. 

When you’re starting your own business and trying to build an audience it can be too easy to forget you’re a human. 

That above all else all people want to feel understood. When we feel connection to another our emotions do the buying for us. 

Yet how do you build connection with your audience without speaking one on one with every person you want to help. 

How do you show them you understand from behind a transactional website?

There’s no doubt that if you have found a purposeful lifestyle business, you have the passion for your customers. 

In this episode I share some of the mistakes others have made in making the customer journey too impersonal. So you don’t make them too. 

And I share some examples of how you can take generalised statements and use them to connect directly with you specific niche.

When you talk to everyone you speak to no one. 

Imagine you are working with your ideal client, what are their pain points and needs. No one else’s. 

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