In less than 6 minutes, this will enlighten you to the trends you need to know about digital products today…. Let’s go!
It’s 11pm.
You’re curled up in bed, scrolling. Still scrolling. Still searching. Still stuck.
You’ve just watched another video:
“I made 7 figures from a $49 course I filmed on a grainy webcam.”
Ten unedited videos. Filmed in a hoodie. Dripping with bravado.
Then the line: “People who say you can’t are just afraid. Buy my course.”
We’ve all been there.
You think: “Maybe this is my way out. Maybe I can finally free up my time, earn while I sleep, travel more… spend time with my kids.”
Truth? You believed them. So you poured weeks into curating videos, dropping every insight you’ve learned. You’re a perfectionist so you head over to Fiverr to have a landing page built.
The hire ghosted you twice but now you have something working.
But it’s like crafting a gourmet food truck and parking it on a deserted road.
No traffic. No customers. No noise but your own thoughts.
How did that moment feel?
Gutted, like a failure, disheartened, depressed, like giving up, all chipping away at your self-esteem.
You even bribed your VA with coffee and donuts to set up your email funnel, even though they didn’t really know what they are doing.
Then there’s Jenna—a coach who listed her course on Udemy for $10.99. Guess what? 46 people bought. Total? $110. After taxes? She bought a sandwich.
And now you’re wondering… “Do digital products even work anymore?”
The Paradox?
We’ve never had more access to content—yet we’ve never trusted it less.
We don’t want more content. We want more connection.
We don’t want more tips. We want more transformation.
So here’s the danger: if you don’t know these 7 trends, your digital product could be invisible — no matter how brilliant it is.
Backed by Market observations, Mintel Consumer trend reports, and Trend Hunter research I’ve got 7 trends you need to know.
And through all this, I want you to keep this stat top of mind, over 80% of consumers expect some form of personalization and interaction in digital learning.
7 Trends For Profitable Digital Program Creation
These are the trends you need to know about digital products
1. AI has commoditized content
Information is now like tap water—everywhere, free, and taken for granted.
But transformation? That’s bottled. That’s branded. That’s curated. That’s trusted.
2. No Results = No Sale
If people don’t get results, they’re out.
“If your course doesn’t help me change something in my real life, I’m not coming back.”
No wins. No referrals. No repeat buyers.
If your program doesn’t drive change, it drives people away.
This is a great opportunity for purpose-driven entrepreneurs and will weed out the poor-quality providers.
It’s not about information. It’s about implementation.
3. Clickbait is Dying
People crave real, not “manifest your dream business with these 3 hacks”.
People are tired of polarising content designed to clickbait. Of false urgency and claims of disasters ahead.
Meanwhile, mainstream consumers may continue to let tabloid headlines hook their attention for some time. Real buyers are becoming sceptical and mistrusting of clickbait.
This is an opportunity to rise with authenticity and build trust.
4. DIY & DWY is Rising
People don’t want a fish. They want to learn how to fish… but with a gourmet recipe and a community cook-off on Saturday.
DIY is often fraught with challenges we’ll talk about later but DWY is where the sweetspot lies.
More people want to understand what they’re doing—not just follow instructions like robots.
Think IKEA vs. interior designer. Some want the manual. Others want someone to do it all. But most need a blend.
Think of self-serve checkouts or ordering kiosks in restaurants—some people love the speed and control, others prefer a real person to help them. Digital products are the same: some want to DIY, others want hands-on guidance. One size doesn’t fit all.
Courses need to serve ALL needs..
5. Choice Overload
Podcasts. Courses. Retreats. Books. Coaching.
We’re Netflixing our education. It’s not about more content—it’s about choosing the right thing without wasting time.
Choice fatigue is real.
The average consumer sees 10,000+ marketing messages per day.
They don’t need more. They need clarity.
When everything is available, clarity becomes the most valuable currency.
6. Lives Are Distracted
Take 10 seconds. Close your eyes. Listen to how many distractions you can hear. (Pause.)
That’s your audience’s reality. We need tools that cut through, not add noise.
Your audience doesn’t just want convenience.
They want compelling. They want results they can feel—and they want a break from their own excuses.
So don’t just create convenience. Create compelling clarity
7. Connection Is King
You might think people want passive learning. But community is the new curriculum. Real stories, real wins, real people.
Our lives are so diverse now that the connection with others on the same journey, with the same goals, is something we value more and more.
Not just a product—they want a movement.
“We’re not buying information. We’re buying who we become when we engage in a space that believes in us.”
Shared wins—that’s the new currency of trust.
In fact I’ve seen great models where students pay a monthly subscription to stay onboard so that they can continue to be part of the community they love.
They want community, not just content.
Summary
Let’s quickly recap the trends you need to know about digital products :
- AI is making content cheap—but transformation is still premium.
- Results matter more than information. No results? No one comes back.
- Clickbait is out, connection is in.
- The rise of the DIY mindset means your job is to guide, not just teach.
- The answer to choice overload is clarity.
- People are distracted—they need on-demand and human solutions.
- And above all else, community wins. We don’t learn alone anymore—we learn together.
- And remember: people don’t buy what you teach. They buy who they become.
When we began, I asked you to imagine launching a product with hope, only to hear silence.
That happens when we build for what worked yesterday, not what’s working now.
Today, you didn’t just learn trends.
You uncovered why your work matters—and how to make it matter more.
You now have the clarity.
You now have the awareness.
You now have the advantage.
If you’re a coach, consultant, freelancer, or service-based business, this is the difference between burning out on 1:1 work and finally creating a digital product that works for you.
Not against you.
You were never behind.
You didn’t miss the boat—you were learning how to build one.
The next wave of digital products won’t be built on hype.
It will be led by people like you—with depth, with ethics, with experience that actually transforms lives.
So yes, the digital world is shifting.
But so are you.
Shift with it. Shape it.
Start now.
Sue
