For Recurring Income
In this episode I share how you can create recurring revenue/ income through memberships.
I shares insights and 7 principles for building successful membership programs, drawing from my own experiences and expensive coaching.
The episode covers various types of memberships, such as subscription boxes and online platforms like Netflix, and emphasises the importance of simplification, gamification, and progress tracking in keeping members engaged.
We can’t do an episode on memberships without touching on the most successfull of all like Netflix, Audible, Canva to name a few.
I also discusses the value of changing things up, offering different tiers of membership, and fostering a strong community within the membership.
Grab your free downloadable – 7 Keys to Create an Irresistible Membership for Recurring Income Workbook
KEY TAKEAWAYS
- Simplification is key: Memberships that overwhelm or have too much content often lead to cancellations. Keep it simple and focus on providing value that simplifies your members’ lives.
- Gamification and progress: Incorporate elements of gamification to keep members engaged and motivated. Show their progress and offer rewards to encourage continued participation.
- Less is more: Avoid overwhelming your members with too much content. Focus on quality over quantity and ensure that they feel they are consuming and benefiting from what you offer.
- Change it up: Keep your membership fresh and exciting by adding new elements, challenges, occasions, or events. This helps prevent boredom and keeps members engaged and motivated.
- Tiers and choice: Consider offering different membership tiers to give members a sense of choice and customisation. This allows them to select the level of access and benefits that best suit their needs and preferences.
BEST MOMENTS
“What problem are you solving? How are you simplifying people’s lives or making them progress towards a goal quicker and more easily than they would do on their own?”
“If I can see the benefit of doing it, I’ll stick with you.”
“Less is more. Make them feel like they’re engaging in it, they’re using it, they’re making progress, and it’s fun.”
Grab your free downloadable – 7 Keys to Create an Irresistible Membership for Recurring Income Workbook
